

In his 1996 book Moral Politics, Lakoff described conservative voters as being influenced by the " strict father model" as a central metaphor for such a complex phenomenon as the state, and liberal/ progressive voters as being influenced by the " nurturant parent model" as the folk psychological metaphor for this complex phenomenon. Applying it to politics, literature, philosophy and mathematics has led Lakoff into territory normally considered basic to political science. The conceptual metaphor thesis, introduced in his and Mark Johnson's 1980 book Metaphors We Live By has found applications in a number of academic disciplines. George Philip Lakoff ( / ˈ l eɪ k ɒ f/ born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.
